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Deanne M. Soetenga, CFP®

Deanne M. Soetenga, CFP®

Vice President | Financial Advisor

dsoetenga@rwbaird.com

Deanne is passionate about helping individuals and families plan for their future with clarity and confidence. Drawing on her experience as a Certified Financial Planner®, she creates thoughtful, personalized financial plans that align with each client’s goals, values, and life circumstances.

Deanne began her time at Baird in 2004 as a Client Specialist and transitioned into her role as a Financial Advisor in 2022. Her time in an administrative role developed a deep understanding of both the technical and personal sides of financial planning. She especially enjoys working alongside clients to map out a path forward, adjust strategies as life evolves, and celebrate key milestones along the way.

Prior to Baird, Deanne worked as a Data Analyst for Buell Motorcycle Company, a former subsidiary of Harley-Davidson. She appreciates being part of an employee-owned firm that prioritizes long-term relationships, community involvement, and recognizing the contributions of its associates.

Education and Accomplishments

  • Bachelor’s degree in Business Administration from UW-Whitewater

  • Obtained her life and health insurance license in 2007

  • Obtained her Certified Financial Planner® (CFP® ) certification in 2008

  • Awarded Baird's Branch Associate All-Star Award, recognizing her commitment to both clients and peers

Community Invovlement

  • Adult Leader & Co-Fundraising Chair for Boy Scout Troop 26 in Big Bend, WI

  • Awarded 2025 Family of the Year by the Potawatomi Area Council - South Wind District

More About Deanne

When she’s not working, Deanne enjoys exercising, gardening, reading, traveling, and spending time with family and friends. She resides in Mukwonago with her two children and their Boston Terrier, Boone.

On Deanne’s Bucket List:

Travel to Iceland to explore its natural hot springs and thermal lagoons.